(Photo courtesy of RyanRacing.com)
July 08, 2008
Attack of the 80-foot Hunter
IZOD made its debut this past weekend at the Camping World Grand Prix at The Glen at Watkins Glen International with a party that featured models, a pool, live music, games and fireworks in the paddock area. IZOD also is celebrating its new affiliation as the official apparel company of the IndyCar Series by debuting a 60' x 80' billboard of Hunter-Reay above Times Square in New York this week. The billboard, located at 42nd Street and Broadway, stands above the ESPNZone and features the July IndyCar Series schedule with television tune-in information. The billboard will remain up throughout the month of July.
(Photo courtesy of RyanRacing.com)
(Photo courtesy of RyanRacing.com)
What is cool is that it was announced during the press conference on Sunday that the marketing team from Izod was rejigging the sign over night to alter the slogan to reflect the current situation. It said (says) "I am next" on all the signage. They altered it to read "I am NOW" to capitalize on his win on Sunday.
ReplyDeleteSponsor activation. No WAY!!!
ReplyDeleteI'm wearing an Izod shirt today.
ReplyDeleteNo, really. I'm serious.
That's awesome. :)
ReplyDeleteI could use some new shirts now.