The New Danica Is Revealed

Posted by Iannucci | 9/12/2006 | 3 comments »
Bookmark and Share

Hopefully a picture is forthcoming, but Danica! consummated her lucrative relationship with Motorola and Andretti Green Racing today by showing off her new ride for 2007. Here are some interesting points from the press release.


"Danica Patrick is changing the rules in motorsports by proving a female driver can be a consistent threat to win at every event," said Kathleen Finato, head of North America Marketing, Mobile Devices, Motorola, Inc. "As innovative, stylish and edgy as she is, she's the perfect ambassador for the Motorola brand."
I don’t think they are paying all that cash for her to be a “threat”. Still, this confirms the earlier report that she would be the perfect choice for hawking Motorla products.

In addition to Motorola's major sponsorship, Team Motorola will also include sponsorship backing from XM Satellite Radio, Argent Mortgage, Go Daddy.com and AirTran Airways.
Note that Argent Mortgage is sponsoring her, which does not bode well for Rahal Letterman Racing prospects. Good for Danica!, but geez, leave some sponsors for the other drivers.

UPDATE: No pic yet but GoDaddy.com has released a press release.

"Danica thrives on competition, speed and power. She is edgy, innovative and fun! All qualities we identify with at Go Daddy," said Bob Parsons, CEO and founder of GoDaddy.com, the world's No. 1 domain name registrar. "She is redefining racing and is appealing, no doubt about it," Parsons grinned.

Parsons promises, "You can expect to see Danica starring in a Go Daddy commercial early next year," but he wouldn't speculate about the Super Bowl®.
Oh, brother. And no, that was not a repeat - everyone thinks Danica! is "edgy and innovative".

UPDATE 2: Finally a pic. She's Back in Black and bearing Herta's #7.



UPDATE 3: Indycar.com has the full story as well as a better pic showing the black scheme has some sort of design. The article also includes a quote from The Princess of the Pavement saying the car looks like "The Batmobile". Man, I'm gonna have like a thousand "Catwoman" references if she's gets a black Nomex suit next year.

3 comments

  1. Jennifer Coomer // September 12, 2006 1:47 PM  

    i'm kind of getting sick of danica. but that is one sweet looking car.

  2. MoneyCJ // September 12, 2006 1:48 PM  

    Pretty sweet lookin' car, actually...

    Quick--someone send Sam a "I am actually the 2006 Indy Series Champion" t-shirt!

  3. Jahuti Rhys // September 12, 2006 2:36 PM  

    Man, Bobby Rahal has got to be *pissed* right about now over not only losing Danica! but Argent, his major sponsor. Were I he, I would be interested in the Fisher Queen for no other reason but to take some of the air out the tires of Trailer Trash Barbie.
    Noted that D&R has not, apparently, signed Sarah for 2007.