Trackside Online is reporting that Cabbie Motorsports is close to announcing an entry for the 2007 Indy 500. The team is expected to be backed by Sirius satellite radio, which brings up a possible duel of radio on the track with Andretti Green’s XM sponsorships.
MoneyCJ at So Damn Indy is crossing his fingers that PJ Chesson will be their driver. Chesson would make sense on a personality level and is certainly a marketable driver for the network of Howard Stern, but he definitely would need to improve on his one lap and out performance last year at the brickyard.
This Could Be a Real Shot in the Arm
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Nowadays, whenever I discuss IndyCar marketing – I do so with caution.
After writing a post last summer that called into question some of the
marketing eff...
1 day ago
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