It's not THE league-wide sponsorship we were all speculating, but IndyCar.com tells us Double A (honk honk) M-C-O has signed a deal and any corresponding checks to became the new sponsor of pole position winners at all ICS events.
AAMCO Transmissions will serve as the "Official Automotive Transmission Repair Company" of the IndyCar Series. As part of the agreement, the top qualifier will be presented a $10,000 check. The award increases to $100,000 for Indianapolis 500 qualifications on May 12.Well, technically that is "league-wide" and the logo sure looks groovy.
BTW - The title of this post refers to one of my favorite lines from "A Christmas Story". My first fantasy team that ever won a championship was "Pink Nightmare", so be aware I will probably mix in references to that flick (Flick!) more often than necessary.
Ever read any of the Jean Shepherd books that "A Christmas Story" was based on? The man was a comic genius.
I got it immediately! In fact, I think the ICS pole award should be a leg lamp.