Honda's new girl

Posted by Iannucci | 9/25/2007 | 4 comments »
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Something makes me think Sarah Fisher will be back next year, like for example this press release.

IndyCar Series driver Sarah Fisher is featured in American Honda Motors' first national broadcast corporate image campaign in two years.

The 30-second commercial, shows Honda jet planes, solar racers, test-track racing with Fisher and safety researchers, all in home video-style movement to The Who's "I Can See for Miles." All the video images are "shot" by Asimo, Honda's walking robot. Tagline: "See what we see." It's the first time the Torrance, Calif.-based automaker has used national advertising for corporate image since the "Safety for everyone" campaign in October 2005.

The new spot is slated to run during the "Dancing With the Stars" season premiere and can also be seen during the season premieres such as "Brothers and Sisters," "Cane" and "Chuck." The commercial will also run during the Major League Baseball playoffs and the World Series.
Looks like she didn't change her name to Sarah O'Gara. Smart move.

If anyone finds the video of the commercial online please let us all know.

UPDATE: Reader Arni (Arni!) informs us you can see the ad with Fisher in the video section of the Honda Racing site HERE. Sarah's not talking, but she looks very busy.


  1. pressdog // September 25, 2007 4:14 PM  

    I just passed out and bonked my head on my keyboard.

  2. Arni // September 26, 2007 8:55 AM  

    See the ad yourself,

    Click on videos.

    (I told you I read this blog)

  3. Ployathina // September 26, 2007 5:56 PM  

    ironically the honda commercial is on during the airing of Dancing with the Stars.... nice eh?

  4. DerekFromPittsburgh // September 28, 2007 11:26 AM  

    I was thinking about this, theres a perfect spot for Sarah Fisher. AJ Foyt enterprises. He said he'll go to a second team with the sponsors, she has Aamco & AAA, seems like a match made in heaven.