Wearing Ashley out

Posted by Iannucci | 9/24/2007 | 2 comments »
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Reader Bethany was kind enough to forward this. The woman who made sopping-wet sundresses all the rage this summer has teamed up with Goody's Family Clothing to unleash the Ashley Judd collection. You - yes, YOU - can now purchase any number of "classic separates including denim, organic and knit tees, as well as jackets, blouses, sweaters and trousers."

Shockingly, no big hats or sunglasses - talk about an opportunity lost!

“I think Ashley is really the perfect match for what we want because we wanted a really nice updated missy line. Our strength has been our juniors. We go from juniors to an older customer, and we don’t really have anything in between that’s really updated,” Goody’s CEO Charles Turlinski said.

Judd, who personifies the South, is someone who Goody’s customers can resonate with, Turlinski said.

All of the company’s marketing was directly structured around what Judd does in her spare time, such as playing in the creek, rescuing animals, swinging on the front porch, said Mary Beth Fox, Goody’s vice president of marketing, strategy and planning. (MORE from Knoxnews.com)
Say what? I'm not overly familiar with Women of the South, but I didn't realize ya'll are spending your free time playing in the creek. Ladies, do tell which of Ashley's shoes would be apropos of just such an occasion.


  1. mmack // September 24, 2007 10:53 AM  


    Don't you know a little ol' Southern girl has to have a backup plan for when The Chipster fires her husband and she can't get any of them high payin' actin' gigs no more?

  2. Johnny // September 24, 2007 11:54 AM  

    I thought the Mr. Judd backup plan was circling the drain in ALMS/Grand Sham for a while. I guess the clothing line does hedge her bets a little.