Zak Brown has fought that confusion since his Zionsville-based sports marketing company, Just Marketing, started selling Indy-car sponsorships a few years ago. Unification leads Brown to predict the IRL will soon have a title sponsor for the IndyCar Series, something it hasn't had since Northern Light, an Internet search engine company, left in 2001.It's easy to be bold when you read news like this today, also in the IndyStar.
"I guarantee there will be a title for '09," Brown said.
"And it will be a big, blue-chip brand."
Brian Barnhart, the IRL's president of competition, expects representatives from six teams accounting for 10 cars at the meeting.Race Marketing 101 says it's a lot easier to get series sponsorships when you have more than 18 cars, and you don't have to be a marketing wiz like Eddie Gossage to know that.
The expected two-car teams are Newman/Haas/Lanigan, PKV, Forsythe/Pettit and Conquest, with Walker and Minardi Team USA fielding one each.
If all participate, the IRL will have 26 cars.