Sources say the IRL is close to finalizing a deal that would make DirecTV the presenting sponsor for the league's top circuit, the IndyCar Series. It is uncertain how DirecTV would be integrated into the name and logo of the series. IndyCar still is searching for a title sponsor as well. Both the IndyCar Series and Firestone Indy Lights open their seasons Saturday at Homestead-Miami Speedway. Meanwhile, the IRL is also expected to announce this week that Coca-Cola will become the circuit's official soft drink.If you remember "Northern Light" as the previous series sponsor when it was briefly the "IRNLS", please raise your hand...OK, now put it back down before people start looking at you.
UPDATE: As of Thursday morning the Indianapolis Business Journal blog The Score says "The Indy Racing League late yesterday finalized a deal worth $3 million annually over the next few years that will essentially make DirecTV the series’ presenting sponsor...With the massive exposure IRL officials expect DirecTV to bring to the table, Just Marketing’s hunt for a title sponsor just got easier. Just Marketing officials said they “are getting closer every day” to signing a title sponsor."
You can't believe everything you read on a blog (ahem), so let's wait for the official announcement.