Behold the realization of the massive sponsorship potential of a unified open-wheel racing series!
RaceDeck® is named the 'Official Preferred Garage Flooring' Of IndyCar® SeriesYeah, it's a slow news day. Sorry.
Salt Lake City, Utah (PRWEB) March 9, 2008 -- Snap Lock Industries, the leading manufacturer and supplier of RaceDeck® garage flooring is officially named the Preferred Garage & Paddock Flooring of the IndyCar® Series.
"The whole team at RaceDeck® was very happy to learn the IndyCar Racing Series decided to officially name us the preferred garage & paddock flooring for the 2008 season. Having such a world class racing organization choose RaceDeck is a testament to the quality of our products". Said Jorgen Moller - CEO Snap Lock Industries.
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Its a beginning. I know having an official garage floor sponsor isn't super sexy or attention grabbing, but it does represent someone willing to give the series money. That's a step forward, IMHO.
Well, if RaceDeck can do a commercial with Helio! dancing across a floor covered with black and white floor tiles arranged in a checkered flag motif, they may have something.
I agree with Doug, the IRL needs the $$$$$ like anybody else. It may not be a HUGE sponsor, but it's a start.