Bigger than a bump

Posted by Iannucci | 4/30/2008 | 6 comments »
Bookmark and Share

On right now.

National ratings more than double

The national rating for the ESPN2 broadcast of the Road Runner Turbo Indy 300 from Kansas Speedway on April 27 was up 164 percent from the 2007 race (similar date and time slot, and same cable outlet).

WOW! If this were any other sport Danica's agent would be on the phone seeking a contract renegotiation.


  1. Anonymous // April 30, 2008 10:19 AM  

    l love that it's assumed the bump is due to danicamania and not the fact that the series have merged, and that there are, contrary to popular belief, some of us out there that didn't watch IndyCar last year, but are now watching this year because "our guys" are in the races. That COULD be an attribute to the bump in ratings... but let's go with the dumbed down masses flocking to their tv sets to see Danica drive backwards through the field and become indignant when other drivers dare attempt to pass...

    (the sarcastic vitriol is not directed at you personally btw... just at the ignorance of the situation in general)

    maybe I'll close the lid on this puter and go have a nice relaxing lunch... ;-)

  2. Anonymous // April 30, 2008 10:38 AM  

    the womens golf before had big numbers too...I bet

  3. Anonymous // April 30, 2008 5:56 PM  

    So it went from .5 to .8? That's not what I read from an independent source, but I'd have to do some digging to find it. I'd read it went from .54 to .58, IIRC. Increases that may sound huge really aren't when the base figure is next to nothing. Either way, it's nothing to cheer about. The ICS has a long, long road to go.

  4. Anonymous // April 30, 2008 7:04 PM  

    According to the IBJ, it went from 0.28 to 0.74, and from .6 at the beginning to .98 at the end, which is also big since Danica was out at the race at the end.

  5. Anonymous // April 30, 2008 8:12 PM  

    Thanks - I knew someone would help me out there! I will take back part of what I said, but not all. ICS still has a long, long way to go for real ratings.

  6. Anonymous // May 01, 2008 7:28 AM  

    the big problem is too many races on ESPN2 not enough races on ABC !!!