Fisher feeling the energy

Posted by Iannucci | 4/08/2008 | 6 comments »
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And so the Sarah Fisher Racing sponsorship and schedule is officially announced. All three races of it.

In front of a crowd of 75 media members attending the ribbon cutting of the Sarah Fisher Racing (SFR) shop, ResQ Pure Power Energy Drink, announced today their recently-launched product will debut to the market alongside its sponsorship of Sarah Fisher and SFR for the 92nd running of the Indianapolis 500. Fisher will also compete in races at Kentucky Speedway and ChicagoLand Speedway.

In addition to ResQ, AAA Hoosier Auto Insurance continues with Fisher, who can be seen representing AAA through television ads, billboards and other promotional materials throughout Indiana. Furthermore, Swiss watch brand TAG Heuer, the worldwide leader in luxury sports watches, will utilize Fisher in its award-winning advertising campaigns. Fisher, whose partnership with TAG Heuer began in 2002, will wear TAG Heuer's Aquaracer Chronotimer at the track and the brand's 32mm Aquaracer Diamond watch off the track.

Other partners strengthening the SFR nucleus available for mention at press time include, Apex Conference and Karting Center, Arai Helmets, Firestone, Godby Heating and Cooling, Gravity Entertainment, Honda Performance Development, Hubler Automotive Group, Indiana Oxygen, Katalyst Coatings, Lincoln Electric, Lyon Work Space, Mechanix Wear, Permatex, RJE Knoll Business Interiors, Royal Spa, Simpson Race Products and the Tennant Company.

For whatever reason (maybe the high cost of gas?) SFR is only budgeting races within a stone's throw of their Indianapolis HQ, but yowza - look at all of those sponsors! While the first thing that jumps out is that none of them are named Double-A-honk-honk-M-C-O, Sarah still has so many supporters she may have to put decals on the suspension.

UPDATE: has more, plus a pic of Sarah and her sweet-lookin' ride. Enough with all of the red, this series needs more blue cars.


  1. Jennifer of Dog.Yarn.Knit. // April 08, 2008 1:14 PM  

    Sarah loves Kentucky.

  2. Jennifer of Dog.Yarn.Knit. // April 08, 2008 1:14 PM  

    Sarah loves Kentucky.

  3. Anonymous // April 08, 2008 5:43 PM  

    Great to see that Sarah is on her way back. Missed her at St Pete

  4. WagerMan // April 08, 2008 7:48 PM  

    Over/under on the sponsor making it to Chicagoland 7:2 against...

    Number of races sponsor remains on sidepod +/-4

    Place your bets


  5. Anonymous // April 08, 2008 11:53 PM  

    Where Can I buy Res Q ???

    thanks Res Q ! great looking car. come back for 2009 !

  6. Anonymous // April 16, 2008 3:20 PM  

    ResQ will be out late summer early fall 2008