From the PCM announcement entitled “Dominguez Stays in the Race Despite a Wild Day at Mid-Ohio”:
Mario's Travel Tip for the Day: "Next time you visit Mexico City, you must check out the gardens and canals of Xochimilco. I recommend packing a picnic and floating the canals. If you are lucky, the floating Mariachi’s will pass you. It is a lot of fun."
Personally I try to avoid “floating the canals”, since that usually means I’m face down and unconscious. But to each his own, right?
Anyhow, here’s a “tip” to all of you PR gurus out there: take this ball and run with it, and show your creativity by spicing up those otherwise droll releases with “tips” from your drivers in their areas of expertise.
For example:
• Helio Castroneves, on dancing
• Milka Duno, on makeup
• Tony Kanaan, on practical jokes
• Darren manning, on beer
• Hideki Mutoh, on sushi
• Danica Patrick, on anger management
• Will Power, on wine
• Graham Rahal, on golf
• EJ Viso, on making friends
• Dan Wheldon, on dental hygiene
The possibilities for unintentional humor are endless.
This Could Be a Real Shot in the Arm
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Nowadays, whenever I discuss IndyCar marketing – I do so with caution.
After writing a post last summer that called into question some of the
marketing eff...
20 hours ago
Come on Jeff... everyone knows Dan's tips would involve shoes, not dental hygiene. If he had any dental hygiene, he wouldn't have needed the chopper-makeover.
Excellent point, Carrie.
Katie Brannan, aka the PCM PR Rep, does an awesome job. She is the best PR person in the IndyCar Series, in my opinion. I wonder if she represents Malcolm...
http://www.pcmracing.com/index.php?m=19
Tomas Scheckter - on female accompaniment (both paid and gratis)
I would have Milka give tips for higher education...or to be more precise, how to waste your higher education.
Graham Rahal, on golf
Jeff, how about:
Graham Rahal's tips on growing and grooming the perfect moustache or beard.
:^{D