More fun with press releases

Posted by Iannucci | 7/22/2008 | 6 comments »
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From the PCM announcement entitled “Dominguez Stays in the Race Despite a Wild Day at Mid-Ohio”:

Mario's Travel Tip for the Day: "Next time you visit Mexico City, you must check out the gardens and canals of Xochimilco. I recommend packing a picnic and floating the canals. If you are lucky, the floating Mariachi’s will pass you. It is a lot of fun."

Personally I try to avoid “floating the canals”, since that usually means I’m face down and unconscious. But to each his own, right?

Anyhow, here’s a “tip” to all of you PR gurus out there: take this ball and run with it, and show your creativity by spicing up those otherwise droll releases with “tips” from your drivers in their areas of expertise.

For example:
• Helio Castroneves, on dancing
• Milka Duno, on makeup
• Tony Kanaan, on practical jokes
• Darren manning, on beer
• Hideki Mutoh, on sushi
• Danica Patrick, on anger management
• Will Power, on wine
• Graham Rahal, on golf
• EJ Viso, on making friends
• Dan Wheldon, on dental hygiene

The possibilities for unintentional humor are endless.


  1. Carrie // July 22, 2008 8:08 AM  

    Come on Jeff... everyone knows Dan's tips would involve shoes, not dental hygiene. If he had any dental hygiene, he wouldn't have needed the chopper-makeover.

  2. Iannucci // July 22, 2008 8:11 AM  

    Excellent point, Carrie.

  3. Anonymous // July 22, 2008 10:13 AM  

    Katie Brannan, aka the PCM PR Rep, does an awesome job. She is the best PR person in the IndyCar Series, in my opinion. I wonder if she represents Malcolm...

  4. Anonymous // July 22, 2008 2:16 PM  

    Tomas Scheckter - on female accompaniment (both paid and gratis)

  5. Anonymous // July 22, 2008 4:34 PM  

    I would have Milka give tips for higher education...or to be more precise, how to waste your higher education.

  6. Anonymous // July 23, 2008 6:09 AM  

    Graham Rahal, on golf

    Jeff, how about:

    Graham Rahal's tips on growing and grooming the perfect moustache or beard.