Posted by Iannucci | 10/15/2008 | 6 comments »
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I have to credit our buddy meesh for wondering this out loud last week, but lately I too have been asking “Where in the world is the Luczo Dragon Racing web site?”

At first glance it’s just plain silly that an IndyCar team wouldn’t have some kind of internet presence for fans, especially when smaller teams like HVM, Dreyer & Reinbold, and Conquest all have sites. Geez, even Roth Racing has a site (for now).

But on further inspection this becomes a bona fide embarrassment when you look into the backgrounds of the Luczo Dragon partners. From the nearly 80% accurate Wikipedia:

(Jay) Penske is the Chairman, CEO, and founder of VSI. VSI is an interactive media and technology company that owns Mail.com, MovieLine.com, MailTimes; and provides affinity web services to sports franchises, universities, large corporations, non-profit foundations, entertainment entities, and other large affinity organizations. He was also cofounder and Chairman of Firefly Mobile, Inc., a Chicago-based wireless company that develops the firefly (mobile phone) for kids, and other youth targeted mobile products. Penske also owns Dragon Books, Ltd., a Los Angeles based bookstore which sells rare and collectible books.”

Stephen J. Luczo (also known as Steve Luczo) is the Chairman of the Board of Directors of Seagate Technology. He has also served on the Boards of Directors of Gadzoox Microsystems, Inc. (renamed Gadzoox Networks, Inc. in 1997, and acquired by Broadcom in 2003), Dragon Systems, Inc., Crystal Decisions, Inc. (formerly Seagate Software, acquired by Business Objects in 2003), and e2open.
Do these seem like men who would have maybe a modicum of interest in representing their business ventures online? Or should I ask, “Does the Pope wear a funny hat?”

Come on, LDR - even the most unprofessional of word butchers have web sites these days. For just a few bucks you can go right now to a major domain name registrar and in a matter of minutes you too can have yourself a merry little site. Do it.


  1. Bill // October 16, 2008 7:28 AM  
    This comment has been removed by the author.
  2. pressdog // October 16, 2008 7:29 AM  

    (Again, sorry for the false start above.) It's this kind of savvy marketing that really helps IndyCar teams take off! Dude. Fans? Pffft. The LAST thing on many IndyCar teams' mind is fans.

  3. Anonymous // October 16, 2008 8:26 PM  

    Don't be too harsh. Crappy marketing, when it comes to the fans, runs in the family. Penske Racing's Online Store has been "Coming Soon," since the start of the season. Sure can't wait for that 2008 merchandise to come in!


  4. Anonymous // October 17, 2008 4:16 AM  

    Sounds like the old proverb "the shoemakers's son always goes barefoot". I design web based products for a living, but do I have a website? Ah, no. Too busy doing stuff for others. LDR gives the impression of being more of a hobby that a business anyway.

  5. meeshbeer // October 17, 2008 9:46 AM  

    Thanks for the shout-out ;-) Nice to be recognized by you "famous" word butchers hehehe

    Hopefully now that they are making a full-season effort they will step up with a site.

    And like I said over in my little corner of the sandbox, it's not like it's that difficult in this day and age to get something online. Even just a parked front page with basic information and some links to active websites and sponsors (Hell, I created a pathetic website of my own many years ago (long gone) only months after purchasing my first computer.)

    I'm especially surprised by their lack of home base as they tie their racing efforts into raising money for charity. How the hell do they promote or advertise that to potential participants?

  6. AZZO45 // October 17, 2008 10:01 AM  

    As to Marlboro Team Penske's "Coming Soon" in regards to 2008 merchandise: The cars, the cars #s number didn't change from 2007. Also Marlboro has been the invisible title sponsor since '06?

    Are you really cravin' a Ryan Brisoe T-shirt? I can't believe Penske has 2007 merchandise in his trailers at the track??