Al Unser Jr has opinions on every single one of the current IndyCar series roster over at IndyTrackside (no relation to TrackSide Online or TrackSide with Cavin and Lee).
For example, EJ Viso:
"E.J. is one of my favorites. He was a rookie last season and was fast right away. He's physically as strong as Tony Kanaan. He's got the eye of the tiger. He definitely wants to win. He's got the team to do some great things. They made some great strides last year. Expect as the season goes on, he's going to get quicker and quicker and quicker. As the team learns more about the IndyCar Series car and so on, he's going to be knocking on the door real hard to win a race."You may think I'm using EJ as an example just to meet the Viso quotient required of all IndyCar sites. Perhaps, but it also gives me a reason me to post this example of marketing genius.