Danica's car has been "found"

Posted by Iannucci | 5/01/2009 | 20 comments »
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While Curt Cavin's phone gently tweets from the airport for the presumed conclusion of the AGR viral marketing campaign, this press release just starter showing on the wires.

Danica Patrick’s Andretti Green Racing IndyCar Reveals New Look with the Announcement of Boost Mobile Sponsorship

INDIANAPOLIS - (Business Wire) Boost Mobile, the prepaid division of Sprint Nextel (NYSE:S) that redefines value for prepaid wireless consumers, and Motorola, Inc. (NYSE:MOT) today unleashed the new paint scheme for Danica Patrick’s lucky #7 car with the announcement of a Boost Mobile sponsorship. Patrick unveiled the new IndyCar design today by driving it down the tarmac at the Indianapolis International Airport. For the remainder of the 2009 IndyCar Series season, Patrick will sport a jet-black Boost Mobile/Motorola/Andretti Green IndyCar with eye-catching, electric orange accents.

“Danica Patrick is the perfect representation of the Boost Mobile brand as she is unconventional, has edge and attacks the competition like Boost attacks the prepaid wireless market,” said Matt Carter, president, Boost Mobile. “Boost Mobile has a long history with Motorola and is excited about the opportunity to work with Danica and Andretti Green Racing to broaden the Boost brand and appeal to Danica fans everywhere.”

“Solid and generous support from sponsors like Boost Mobile and Motorola keep me on the fast track to victory,” said Danica Patrick. “Boost Mobile’s signature live-on-the-edge spirit is definitely in tune with my competitive fire – and it will help take Andretti Green Racing up a few notches with a new attitude.”

(MORE from Earth Times)
Meanwhile, the intrepid one tells us "Car is black with orange. Same style as before, different colors." The livery of My Name Is IRL? Color me flattered!

Pics will be posted as soon as they become available.

UPDATE: Well, it's about as clear as the Zapruder film, but here's the first pic of the new paint scheme. Thanks to reader Joe for the pic.



ANOTHER UPDATE: And just like that a clearer pic surfaces. (Thanks, Ansen.)



(I don't know who to credit for the first photo but the second is from IndyStar)

And here's another. And another. And a whole bunch more.

20 comments

  1. Diecast Dude // May 01, 2009 8:45 AM  

    Or is the paint scheme patterned after Goldfish and Clowns?

    Naah. It's you.

    And do I wait to see if Hot Wheels makes the new scheme in diecast? Now that Helio's back they need to do another production run of cars anyway.

  2. AZZO45 // May 01, 2009 9:18 AM  

    BOOST Mobile used to have those adverts with the tagline: WHERE YOU AT???

    As of 12:18... Where DA PHOTOS (of her car) at???

  3. ansen // May 01, 2009 10:47 AM  
    This comment has been removed by the author.
  4. ansen // May 01, 2009 10:50 AM  

    Oops. Link didn't work the first time.

    Danica Car Pic:
    http://tiny.cc/danicacar

  5. The SpeedGeek // May 01, 2009 10:54 AM  

    “Danica Patrick is the perfect representation of the Boost Mobile brand as she is unconventional, has edge and attacks the competition like Boost attacks the prepaid wireless market.”

    Oh, my. There is so much potential there in that quote.

    "Boost Mobile! When a hand puppet show just isn't getting your point across."

    "Got something to say to somebody, but they're waaaaaaayyyy down pitlane? Boost Mobile!"

  6. Jeff-O // May 01, 2009 5:51 PM  

    Oh I get it now... those dudes BOOSTED Danica's ride to apply the new Boost Mobile livery.

    I see now why you need a 4 year degree for such clever, ground breaking $#*T (rolls eyes)

  7. AGRfan26 // May 01, 2009 6:13 PM  

    This stunt summed up in one word : GAG !

    Why didn't they do anything special with any of the other special schemes, gee I wonder why...golden girl...GAG

  8. Sarah Fan // May 01, 2009 6:49 PM  

    Paging the Great Pumpkin.....

  9. AZZO45 // May 01, 2009 9:40 PM  

    Why didn't they do anything special with any of the other special schemes, gee I wonder why...golden girl...GAG -AGR fan26

    Perhaps you should just say MarcoFan26??? You don't seem to pay attention to the rest of AGR!!!

    I seem to remember your boy (Marco) running a special scheme @ Kansas (Venom Energy Drink) & Tony Kanaan ran Dr. Pepper colors @ Long Beach.

    You right... they are dissin' Hideki Mutoh !!!! Where the F**K is my Japanese bro's special scheme??? Danica , Tony & Marco... they get all the special schemes... WTF???

  10. AGRfan26 // May 02, 2009 4:57 AM  

    AZZO45-My point was AGR never went to this much trouble ie.-taping a mock theft & racing a freakin airplane-for ANY of the other 3 drivers, Hideki included. Yes I'm a Marco fan, but I also support TK & Hideki. I'd much rather see this done for TK who deserves the attention who busts his a** for this team.

  11. SpeedyRB // May 02, 2009 7:34 AM  

    Orange and black? Why them's CHAMP CAR colors!

  12. AZZO45 // May 02, 2009 8:49 AM  

    AGRfan26: Motorola is at the end of a 27 MILLION dollar deal & with including Boost Mobile its probably continuing... HTF is this "bad"??? At least Motorola actually views their IRL involvement as legit & worth marketing around. Call me when Newman-Haas is called by their sponsor to promote Happy Meals, eh???

    ALL of the AGR driver "bust their ass". Tony has probably also had the most one-off paint schemes too (if that's some how a "reward" for ass bustin'...

    Regular White & Green 7-Eleven car with numerous different company slogans & products on the sides

    White & Blue Franks Energy car (2-3 times)

    White & Yellow 7-11 Big Bite car (Chicago '08?)

    White & Two-tone Red Dr. Pepper car ('09 LBGP)


    I think we can handle ONE change to Danica's car after 3 seasons... Plus the hype makes corporate sense... Where is dat car at? & as Jeff-O said, they BOOST(ed) Danica's race car. BOTH of these deals follow past Boost Mobile advertising

  13. Sarah Fan // May 02, 2009 10:11 AM  

    I read this whole thing a little differently, I guess. The Boost thing is for the rest of the year, not just Indy. Motorola is tanking badly, very badly, and their continued business viability may be in question. AGR already has the Motorola money through the 3rd year. I see it as Motorola selling the balance of the sponsorship year to Boost Mobile. Boost Mobile pays Motorola for the balance that Motorola has already expended for this final year, and Boost gets the big promo on the car. Motorola gets little logos on the car, plus the balance of their money back, making it seem that they're still directly involved. The question will still be, what will happen next year? IMHO, Motorola is totally out, Boost will decide whether or not to continue after this year, and if they do, again IMHO, you will not see any more 3 year $ 27 M deals.

    Have at it.

  14. Sarah Fan // May 02, 2009 10:16 AM  

    By the way, I was in our local Best Buy, Office Max, and Staples stores today, and none of them had anything to do with Boost Mobile in their stores. Guess we're not in the right demographic here.

  15. Anonymous // May 02, 2009 10:17 AM  

    A new paint job is news at Indy?

    Oh, how the mighty have fallen!

    Mr. Hulman would be appalled at what passes for Indy 500 news nowadays.

  16. Jeff-O // May 02, 2009 1:28 PM  

    Mr Hulman wouldn't have wussed out & posted anonymously either!

  17. Iannucci // May 02, 2009 1:32 PM  

    From what I've read I think Mr Hulman would have been more appalled that there were so many women entered in his race than he would be at any attention paid to their paint schemes.

    Then again, none of us have ever been Tony Hulman, so nevermind.

  18. AZZO45 // May 02, 2009 4:04 PM  

    Was Janet Guthrie before Mr. Hulman's demise???

  19. mmack // May 03, 2009 7:47 AM  

    Was Janet Guthrie before Mr. Hulman's demise???Yes she was. She passed her rookie test in 1976 but failed to make the race. In 1977 she became the first woman to qualify for the Indy 500. Tony Hulman passed away of cancer in the fall of 1977. Mr. Hulman's feelings on having Janet qualify were expressed in the tortured starting command for the 1977 500 that went something like "In the company of the first woman to qualify for the Indianapolis 500, Gentlemen Start Your Engines!"

  20. Declan // May 04, 2009 8:30 PM  

    'I think the colors are really sporty and very cool. It sort of reflects how I am. Edgy and fun.'
    - Danica Patrick

    I now fear for the English language. Please take the survey below and persuade me I haven't gone bonkers!

    http://mwmfantasyindycar.blogspot.com/