“We had a $3 million contract with [the tourism board of Mexico City]. They paid me about $600,000 of the $3 million I was supposed to get. We tried to purse legal action in Mexico. As you can imagine, trying to sue a Mexican government agency in Mexico – pretty much they laughed at me.
“We had a $4 million deal [with a Mexican appliance and furnishing store] agreed to on a handshake. But over the course of time it took to do that, their stock fell 80 percent in four days...My wife hasn’t left me, my kids love me, so all the important things are still intact.” - Tyler Tadevic, who went from shop sweeper to team owner, on the reasons his Pacific Coast Motorsports team is no more and why he he has to sell his house to help cover the debts.
This Could Be a Real Shot in the Arm
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Nowadays, whenever I discuss IndyCar marketing – I do so with caution.
After writing a post last summer that called into question some of the
marketing eff...
1 day ago
That's so sad. I recall Tyler's great quote when he entered the series: "I'm all in with a pair of twos." I really hoped they would make it.