His latest involves the new title sponsor's favorite driver.
Hidden in Thursday's press conference to officially announce IZOD as IndyCar's title sponsor is the fact Ryan Hunter-Reay looks like he's going to land on his feet thanks to his association with the clothing company.Whither Hideki Mutoh? And what of his fictitious reality series "Wanna Be My Grid Girl?"
SPEEDtv.com has learned that Hunter-Reay, the face of IZOD's television and advertising campaign the past two years with his personal services deal, is closing in on the fourth seat at Michael Andretti's team for 2010.
Sources say IZOD is committing $5 million a year to marketing and promotion, $100,000 per car to IndyCar owners and providing seven-figure sponsorship for Hunter-Reay.
(MORE from SPEEDtv)
(Photo: TrackSide Online)