......and they are sort of encouraging. A .4 national household rating is a significant improvement on last years season opener at St Petersburg.
It's hard to argue that those numbers aren't encouraging although there is still a long way to go before a race on Versus can match the numbers that any race on ABC can achieve. But this is a solid start and the addition of DirecTV's subsciber base should only see this increase as the season progresses.
VERSUS' live coverage of the Sao Paulo Indy 300 on March 14 garnered a 0.4 national household rating, the third-highest rated IZOD IndyCar Series race on the fast-growing sports cable network.The fact that the season opener was of such high quality and excitement good can only help too.
The race peaked at a 0.6 household rating between 2:15 -2:30 p.m. (EDT) and averaged 411,000 viewers, up 30 percent from the 2009 season average (315,000) and up 76 percent from the 2009 season-opening race (233,000).