Good news for Fish Heads

Posted by Iannucci | 4/13/2007 | 9 comments »
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Fanicas may be greater in number, but they have nothing on the passion of the School of Fish Heads.

Over the last few days I've had more than a couple Fisher fans emailing notes about her recent acquisition of sponsorships, which got my interest to the point that I had to go ahead and ask her PR Guru (the always hospitable Klint Briney) about the circulating rumors. Always a friend of My Name Is IRL, Mr Briney has thrown us a nice bone to chew on.

So here is the deal: There have already been recent announcements for Sarah's sponsorships with Tag Heuer and AAA Auto Insurance, but Briney confirmed there is going to be a sponsor that will be "huge". He didn't say who it was, but the official announcement should be coming some time next week. I hope I'm not giving away confidential info here, but he revealed the ad campaign is in the tens of meeellions of dollars.

Three commercials have reportedly already been shot for the campaign, which will also include radio an other advertising "in their stores across the US". All in all, this should be a tremendous sign for a driver who wasn't even in the ICS at this time last year.

In the meantime, Sarah is on her way to Japan to start working appearances for the race with Kosuke Matsuura. According to Briney, "the Japanese love blondes!"

There's one other bonus for the Fish Heads. Mr Briney was kind enough to forward a "behind the scenes" video of Sarah and her commercial shoot for AAA. I'm posting this as a public service, but since I have zero affiliation with D&R or AAA I'll have to take it down if I'm instructed to do so. Enjoy.


  1. Anonymous // April 13, 2007 8:47 AM  

    I am one of those "FishHeads" who picked up on this on Tuesday and I have been on pins and needles ever since. Finally, Sarah has a really major sponsor and she can actually race the car without worrying about how she can pay for bending same.
    I therefore predict that her efforts at Motegi will astound and delight as she moves forward with exuberance, confident with her new support.

  2. Anonymous // April 13, 2007 10:25 AM  


  3. Anonymous // April 13, 2007 11:46 AM  

    Jeff has Fisher Fever.

  4. Anonymous // April 13, 2007 1:32 PM  

    nice !

  5. Anonymous // April 13, 2007 5:49 PM  

    It is so about time she was covered with a big dog. This Fish fan is smiling.

  6. Anonymous // April 13, 2007 6:47 PM  

    I can't wait to see who the sponsor is! It's about time that a big sponsor recognizes how good Sarah is.

  7. Anonymous // April 13, 2007 7:32 PM  

    That is awesome news. I am a big Fisher fan and am very disappointed that Greenlight Collectibles isn't making a car for her in their 2007 set, at least so far. They indicated they might if they thought there was enough interest. Any chance I could get some of you fellow Fisher fans to go the the company website and send an email request for a Sarah car?

    IRL Fan Dan

  8. Unknown // April 13, 2007 7:48 PM  

    Pressdog, you are a sick puppy! I love it, thanks!

  9. Anonymous // April 13, 2007 9:17 PM  

    Wait a second. This isn't my site, peeps. This is all Jeff's deal. I'm just a fan here. He's the sick puppy.