Leave it to beaver

Posted by Iannucci | 1/15/2008 | 6 comments »
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Another year, another rejected Super Bowl ad featuring Danica Patrick from the pious folks at GoDaddy.com. This year it’s all about the "little engineer that specializes in building small dams." From the big GoDaddy himself, Bob Parson:

Last week, FOX network rejected Go Daddy's Super Bowl ad because an actor referred to a beaver – a replica beaver that was, in fact, being portrayed – as a “beaver.” We were told that under no circumstance could we use that word, and if we didn’t say the word “beaver,” the ad would be approved.

I withdrew the rejected ad and will instead show it on Super Bowl Sunday on the Go Daddy Web site. I've shown that "beaver ad," which stars Danica Patrick and is formally titled “Exposure," to perhaps 30 people. Without exception, everyone thought it was the best and funniest ad we’ve ever done. They all remarked: "what a shame Fox won’t let you show it."

BTW, Danica Patrick will be my guest on Go Daddy Live this Wednesday at 4 p.m. (EST) to discuss the “Exposure” ad and her feelings regarding the word "beaver." It should be a fun and spirited discussion.

(More from BobParsons.com)
Right about now I could use an Excedrin sponsorship. Please.


  1. mmack // January 15, 2008 10:40 AM  

    Stupid Janet Jackson and Justin Timberlake ruining all our SuperBowl fun! >:^(

    Jeff, maybe GoDaddy can team Danica! with a cat (offscreen of course) and a promise to show us her . . . ;^P

  2. mmack // January 15, 2008 10:44 AM  

    To be fair to the ladies, of course, GoDaddy could team new sponsor Dale Jr. with a donkey (again, offscreen) and a promise to show us his . . . =:^o

    Ummm, maybe not.

  3. Jeff Iannucci // January 15, 2008 10:45 AM  

    Careful, mmack. My 8-year-old daughter frequents this site, and there are some things I'd rather not have to explain just yet.

    In other words, I've got a "comment delete" button and I'm not afraid to use it.

  4. Anonymous // January 15, 2008 1:05 PM  

    Mr. GoDaddy is also in a little dust-up with Victoria's Secret over the latter's comment about the former's Super Bowl ads in USA Today:

  5. Jahuti // January 15, 2008 3:49 PM  

    Ya know, this hyper-sensitivity about words where there might be a double entendre involved just goes to show what idiots these people are..

    GROW UP!!

  6. Dale Nixon // January 16, 2008 8:00 AM  

    This all leads back to Dan Wheldon getting his teeth done...for the upcoming season of "Leave It to Wheldon"