Another year, another rejected Super Bowl ad featuring Danica Patrick from the pious folks at GoDaddy.com. This year it’s all about the "little engineer that specializes in building small dams." From the big GoDaddy himself, Bob Parson:
Last week, FOX network rejected Go Daddy's Super Bowl ad because an actor referred to a beaver – a replica beaver that was, in fact, being portrayed – as a “beaver.” We were told that under no circumstance could we use that word, and if we didn’t say the word “beaver,” the ad would be approved.Right about now I could use an Excedrin sponsorship. Please.
I withdrew the rejected ad and will instead show it on Super Bowl Sunday on the Go Daddy Web site. I've shown that "beaver ad," which stars Danica Patrick and is formally titled “Exposure," to perhaps 30 people. Without exception, everyone thought it was the best and funniest ad we’ve ever done. They all remarked: "what a shame Fox won’t let you show it."
BTW, Danica Patrick will be my guest on Go Daddy Live this Wednesday at 4 p.m. (EST) to discuss the “Exposure” ad and her feelings regarding the word "beaver." It should be a fun and spirited discussion.
(More from BobParsons.com)