Max Papis is the lizard king

Posted by Iannucci | 4/17/2008 | 8 comments »
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For a while now we have preached Dan Wheldon and the Geico gecko were a match made in marketing heaven, but unfortunately the synergy between these two has yet to be realized. Pity.

However, that doesn’t mean that Geico has shunned IndyCar drivers entirely. The Indy one-off of Rubicon Racing has announced that they have secured Geico as a sponsor, and just as importantly they have found a way to work Rubicon driver Max Papis into a Geico commercial. Check it out on the bottom of the GeicoRacing7 page.

Yes, that’s Captain Crunch in there as well. Tongues will wag.

And speaking of green things and Mad Max, here's a fun story (with pictures and audio) letting you know what it's like to drive around IMS with Papis in this year's groovy color-shifting pace car. Color me jealous.

8 comments

  1. Anonymous // April 17, 2008 2:03 PM  

    thats awesome...

  2. Derek // April 17, 2008 5:55 PM  

    Any reason that Paul Tracy is in this commercial?

  3. Anonymous // April 17, 2008 7:18 PM  

    with Nationwide being heavily $$$ involved with NAPCAR. Does that meant that GEICO is being forced out of NASCAB for 2009 ???

  4. Dale Nixon // April 17, 2008 8:21 PM  

    Yes, Geico is being forced out of the Busch series after the 2009 season.

  5. mmack // April 18, 2008 5:41 AM  

    Any reason that Paul Tracy is in this commercial?

    He needs the $$$$$$$$$, just like everyone else these days. :^)

  6. Anonymous // April 18, 2008 7:34 AM  

    i dont get the joke at the end? Why is that funny? pass a camera????

  7. John Edward // April 18, 2008 2:11 PM  

    open-wheel racing...so easy a cave man can do it?

    i hope not...

  8. Chris Bishop // April 19, 2008 1:52 PM  

    Right about now would be a good time to notice that Vision Racing teammates Carpenter and Foyt are P7 and P8 respectively in the standings - and that’s after a street race ----

    well that's because the road racers arent at Motegi, otherwise it would be more like P11 and P12 a little more expected....