For a while now we have preached Dan Wheldon and the Geico gecko were a match made in marketing heaven, but unfortunately the synergy between these two has yet to be realized. Pity.
However, that doesn’t mean that Geico has shunned IndyCar drivers entirely. The Indy one-off of Rubicon Racing has announced that they have secured Geico as a sponsor, and just as importantly they have found a way to work Rubicon driver Max Papis into a Geico commercial. Check it out on the bottom of the GeicoRacing7 page.
Yes, that’s Captain Crunch in there as well. Tongues will wag.
And speaking of green things and Mad Max, here's a fun story (with pictures and audio) letting you know what it's like to drive around IMS with Papis in this year's groovy color-shifting pace car. Color me jealous.
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