My apologies for yet another Danica Patrick post, but until Dan Wheldon shows up in "Cat Fancy" the most exposure - literally - any driver will get this year will be of Danica Patrick in the Sports Illustrated swimsuit edition. Yes friends, for the second consecutive year she sheds the firesuit for the express purpose of, umm, well...yeah.
Now, before you jump all over her - figuratively - for doing this photo shoot be sure to first check out these numbers as provided in the publicity release.
More than 70 million people are expected to pick up the special issue, which features a shot of Patrick on the upper right corner of the cover, while more than 250 million people are expected to view photo galleries on the magazine's Web site, including a video and 34 shots of Patrick.
Each of the approximately 6,000 7-Eleven stores in North America will hand out 25 commemorative Danica/IndyCar Series posters with the first 25 purchases of the Swimsuit Issue. A total of 151,500 posters have been printed, each featuring Patrick in a swimsuit along with the '09 IndyCar Series schedule.
70 million issues? 250 million site hits? My mind just exploded. If you feel so inclined, you can check out Danica reclining on a vintage Ford at SI.com.
This Could Be a Real Shot in the Arm
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Nowadays, whenever I discuss IndyCar marketing – I do so with caution.
After writing a post last summer that called into question some of the
marketing eff...
2 hours ago
The bigger story here is that SI wanted her back in the issue, that's a good thing.
I'm gettin' old.
I clicked on Jeff's link and my first thought on seeing Danica! sprawled on the hood of that Cobra was "She'd better not scratch the hood with those f@#&ing hoops on her bikini bottom!!!"
Or once a gearhead, always a gearhead.
Larry Flint should get Milka and Danica in a jello wrestling issue... Just a thought.
Damon: SI not only wanted her back they teased her shoot on the COVER (top right)
ttp://www.egotastic.com/image?path=0902/bar-refaeli-sports-illustrated-swimsuit-issue-2009-01.jpg&info=Bar%20Refaeli%202009%20Sports%20Illustrated%20Swimsuit%20Issue%20Cover
Oops!
http://www.egotastic.com/image?path=0902/bar-refaeli-sports-illustrated-swimsuit-issue-2009-01.jpg&info=Bar%20Refaeli%202009%20Sports%20Illustrated%20Swimsuit%20Issue%20Cover
It is very impressive for her to get a 2nd year. She seems acutally quite good at it for someone with no modeling experience. I certainly was impressed!
Also I think this is positive exposure and the type of coverage the IRL needs (puns intended lol).
Though she only has 1 picture in the magazine itself, the online portion of the SI Swimsuit issue is a bigger deal anyway at this point outside of actually being on the cover.
In the video you can see a lower back tattoo. In the photos there is no tattoo. Was it a fake tattoo that was later removed or a real tattoo that was airbrushed out of the final shots?-
I need racing to start soon so I dont ponder such worthless things.
It was airbrushed out
I think both the Cobra AND Danica were built from a kit...