Fun with sponsorships

Posted by Iannucci | 5/11/2009 | 6 comments »
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So, today the good folks at HVM Racing made this announcement.

Herbalife Expands Sponsorship of Viso and Begins New Partnership with HVM

Indianapolis, Indiana (May11, 2009) HVM Racing, E.J. Viso and Herbalife are taking their relationship a big step further. The three parties are pleased to announce that the nutrition company is extending its personal sponsorship of driver E.J. Viso and beginning a new team sponsorship with HVM. The new agreements begin with the Indy 500 and will cover the remainder of the 2009 IndyCar Series season.

Herbalife announced its personal sponsorship of Viso in March and soon after partnered with HVM in its Gotta Be Fit to Be in the Pit team weight-loss challenge. With its expanded involvement, Herbalife will now have its name on Viso's No. 13 Honda Dallara as well as additional assets for all 2009 races.

Which wouldn't otherwise be noteworthy, except that KV Racing just leaked this pic of the car Townsend Bell will attempt to qualify this weekend.

Since both of these drivers are attempting to make it in to the final group of 11 this weekend, expect some fun times for their crews at the Herbalife sponsor area.

UPDATE: But wait, there's more.

(Thanks to James at 16th And Georgetown for forwarding this marketing aneurysm.)


  1. Anonymous // May 11, 2009 8:16 PM  

    T. Bell has another sponsor PIMPED??? First William Rast now this???

  2. Iannucci // May 11, 2009 8:19 PM  

    No, I think T-Bell is fine and that Herbalife is actually sponsoring both cars. For real.

  3. I can never remember my log in ;( // May 12, 2009 4:34 AM  

    will he have one of those bumper stickers on his car that says "ask me about Herbalife"?

  4. Shane from Australia // May 12, 2009 6:35 AM  

    Lose laptime now - ask me how.

  5. Lenny // May 12, 2009 3:19 PM  

    good god that IS an aneurysm.

  6. Carlos // May 12, 2009 4:43 PM  

    Just noticed Townsend Bell's HerbaLife helmet paint job is at ... not sure how long it's been up there, just noticed it today while browsing.