Sponsorship Activation: Rule 1

Posted by Declan | 3/27/2010 | , , | 6 comments »
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Learn to spell the name of your partner's biggest event.

Well done everyone at IZOD & IndyCar for collectively making yourselves look like buffoons! This is the Washington 'Natinals" all over again.

Washington's baseball team have blazed a trail of ineptitude since they moved from Montreal.


  1. Stephen // March 27, 2010 1:47 PM  

    Hey, did you catch the Indy store response to my email about the misspelling on "the forum"?

    Good Morning,

    Thank you for pointing this out to us. We will get right on this and figure out if it is misspelled or not.

    Thank You,

  2. Iannucci // March 27, 2010 1:53 PM  

    Oh Declan, didn't you see the press release about their special "Word Butcher" line of apparel? It's going to be all the rage this year.

  3. Declan // March 27, 2010 2:53 PM  


    I'm absolutely staggered by the response Stephen got (above). It has not been a red letter day for the series today. Their online coverage was so poor it was almost beyond words.


  4. Leigh O'Gorman // March 27, 2010 4:49 PM  

    I can't believe in this day and age, they still don't sell outside North America - you'd think the internet would have solved this little issue.

  5. Scott // March 28, 2010 8:05 AM  

    To be fair... south of I-70 they do pronounce the race "Five HOONdred"

  6. DZ // April 02, 2010 8:16 AM  

    It isn't Th' Fahv Hunnerdt? Oh wait, that's Daytona.